PROJECTS / PORTFOLIO

https://velourmaison.sg/

For Velour Maison, the digital experience had to mirror the tactile quality of their luxury carpets. Our objective was to create a refined, high-conversion interface that conveys 'timeless living' and 'distinction' before the user even steps into their showroom. By prioritizing a clean, elegant aesthetic and intuitive path-to-purchase, we transformed their digital presence into a premium brand asset. 

From “just another website”… to a conversion machine.

This is what happens when design is built with strategy — not just aesthetics.

BEFORE: Clean, but generic.

AFTER: Bold, focused, and built to drive action. 

I’ve been spending a lot of time lately looking at how design actually changes the way people feel about a brand. On the left is a more traditional layout—functional, but a bit busy.

For the "After," I challenged myself to create something much cleaner for the coaching space. I focused on making the coach the star and keeping the path to the "Free Strategy" super clear.